It was May 2015 when consumers (and the press) went mad for Lily, a foldable drone
Shutdown
First reported by DroningOn, Lily could be nearing collapse. The company first raised concern with its failed shipping deadlines, pushing each new shipping date months forward. Lily was exceptional at providing pre-order customers with company and product updates but nothing has been posted on the company website since mid-December.
To further the suspicion, neither company or drone was present at the Consumer Electronics Show. CES is a huge opportunity for budding startups like Lily. It’s the perfect event to display upcoming products to hundreds of press outlets, but according to the official CES exhibitor list, Lily was absent. That’s a red flag.
No activity
The company is somewhat active on social media — one of the latest Tweets posted in December suggested the Lily drone would ship later that month (and until 2017). Customers on Lily’s Facebook page (which has been dark since October) have raised questions, and some are even requesting refunds. One disgruntled customer went as far as knocking on the company’s door in San Francisco, but Lily refused to show a physical product and demonstration. That’s weird. You’d think by now something would be taking flight (enough to show an eager customer). Furthermore, Lily’s Instagram account has become a cesspool of enraged customers. The last posting (13 weeks ago) is filled with refund and contact requests in the comments.
In addition to the lack of product updates, Lily has no open positions as of today. There are a couple employees that, to my lack of knowledge, have left or have been fired as late as December, but the majority of the team is still there.
Snapchat?
In December, there was speculation that Snapchat was looking to acquire Lily. Why? Perhaps Snapchat wants in the consumer drone craze; the company has already launched its own hardware product, Spectacles. A simple and portable drone like Lily is likely of interest to the company. Business Insider reports no deals are on the table right now.
Drone alternatives
As for Lily drone alternatives, you’re somewhat in luck. It’s not waterproof, but DJI’s Mavic Pro
Follow-up
I’ve reached out to Lily’s media contact for questions but there’s been no response yet. Simplebotics has daily updates on Twitter @simplebotics, so please follow us for the latest news. If you’re one of the early customers wanting a refund, you can reach out Lily support via email here. There’s no guarantee of a refund — many customers have complained about the lack of support from the company. Emails sent out suggest it could take 90 days for a refund to be issued. That sucks.
Via: DroningON
Source: Crunchbase, LinkedIn, Lily
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